• November 2017

    Shwood, The Original Wooden Eyewear Brand

    An interesting trend that has shown up in the eyewear industry over the past few years is wooden frames. Maybe it’s the “return to nature” mentality or the search for something unique and different. Either way, Shwood is leading the way with their distinctive look and the unmistakable craftmanship that goes into the creation of their frames.

    What we love the most about Shwood is that every pair of Shwood sunglasses is entirely handcrafted by people, which means they pass under the expert eyes of humans rather than machines alone. They are all created right here in the U.S., at the Shwoodshop in Portland, Oregon. The materials are sourced globally from world-class suppliers and brought in-house to be handcrafted into one-of-a-kind eyewear.

    Shwood started off making frames with sustainably harvested fresh woods such as oak, zebra wood, walnut, maple, mahogany and rosewood, and over the years have incorporated other funky elements including sea shells, desert flowers and, most recently, slate. They are constantly pushing the envelope on what we as consumers can expect in a pair of sunglass frames. Their motto is, befittingly, “Experiment with Nature”, and that they do! The frames are also made with stainless steel flex hinges which provide a comfortable fit and help keep the frame from stretching. They are strength tested equally or better than competitor eyewear brands. Then, to top it off, they are completed with a water-resistant finish.

    While the frames are super cool, the lenses are the whole reason behind wearing sunglasses to begin with, right? Shwood certainly didn’t skimp on this detail. Mara Leighton, from Business Insider said, “My favorite part was how seamless the transition was once I put them on. Unlike many sunglasses I have, the entire world didn’t get dark once I put them on — I didn’t lose the clarity of my own vision to an extremely dark tint that made objects blurry, which is honestly why I prefer to go without them most of the time. Even though I loved the wooden look, it’s this detail of clarity in the polarized lenses that made me understand those heretofore mysterious people who keep sunglasses on inside”.

    We truly encourage you to check out the whole Shwood line. With all the cool materials they incorporate into their frames, there is something for everyone! And, like most wooden creations, natural wear allows these frames to look even better with time.

  • November 2017

    The Best Thanksgiving Traditions

    One of the best parts of working in our sunglass shops during the holidays is hearing about all the interesting, beautiful and quirky traditions people have. For the most part, the folks in our company seem to really appreciate the typical Thanksgiving traditions, but there are also some unique ways that we celebrate. We’re definitely all on board with the fourth one! Read More

  • October 2017

    An Interview with Jarrod Sanders, President of Rio Ray

    If you aren’t familiar with Rio Ray, it’s probably because they are so new to the sunglass scene. The owner certainly is not, though. Sunglass veteran, Jarrod Sanders, has been in the industry for over two decades, and we are very proud that he chose us to be among the first to carry and promote his brand. While we are still working to become experts on the brand, we thought, what better way to get to know a brand than to get to know it’s creator? And, Jarrod was kind enough to let us interview him. Check it out!

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  • September 2017

    Keep It Clean

    Cleaning your sunglasses may seem easy enough, but as with most things, there is always a best way, and it doesn’t involve the bottom of your shirt. Sometimes you could actually be doing as much harm as good. We’ve got a quick tutorial to help.  Read More

  • September 2017

    Every Year Thousands of People Lose Their Sunglasses During Football Season…

    Don’t be one of them.

    We love the excitement around football season. Customers come in to buy sunglasses in fun colors to match their teams. Some people just want a pair to keep the mid-day glare from obstructing their view of the game. But, between tailgating and the stadium, sunglasses just seem to go missing. We hear it all the time, and we’re helping you to be proactive so you can enjoy those gameday shades for many seasons to come. Here’s what not to do: Read More