January 2018

Police, An Icon

Over the past few years, we have received an ever-increasing number of requests for the De Rigo Group’s house sunglass brand, Police. Well, we were listening! They arrived at all our locations this month, and we totally see why everyone wants them. For those of you who don’t know, let us tell you a little bit about them.

Police launched in Italy in 1983, and, currently, they are still a 100% Italian brand, worn by some of the most famous people on the planet. They are described as being very popular among people with a rebellious, sexy, and strong personality, made strictly for people with a magnetic and independent character.

While the Police brand was a style icon in the 80’s and 90’s, it really holds its own in today’s world too. Neymar Jr. has been the face of Police since 2014. Side note: if you know anything about soccer, you should probably know that he is a globally known soccer player. With almost 150 million social media followers, he’s kind of a big deal. In previous years, Police has also been worn by many other big-name brand ambassadors such as Bruce Willis, George Clooney, David Beckham and Antonio Banderas. Police Eyewear has even been featured in DC Comics and Marvel movies such as Batman vs. Superman: Dawn of Justice and Captain America: Civil War.

So, you can see that Police is quite popular, but there is also no slacking in quality. The lenses are thinner, lighter, and 10x’s more shatter proof. The frames are made from ultra-lightweight materials with durable and resistant rubber injected temples, and flexible metal wire core temples. They are made for real life wear.

Now we have them, so come check them out! We are always open to the latest and greatest, so let us know what else you would like to see in our stores. We are all ears (and eyes)!

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